That social media is important we don't have to tell you. That you should post cute pictures with smiling faces is also widely known. But that reels is the latest way for SMEs to reach thousands of users via social media is interesting to tell you.
Reels, the latest way to reach thousands of people.
Reels, short videos on Instagram, reach very many users without having to invest an additional ad budget. As visible in the picture, it is possible to get hundreds of likes and thousands of views with a simple video. The reason behind this is multiple.
First, videos provide a spring more personal connection between the content creator and the user. This causes users to watch more and longer than regular ones, simple photos.
Second, Instagram is pushing this video'
s to more users to ensure that content creator (companies, influencers, ...) post more on Instagram to keep Instagram users on the application and away from other apps like TikTok.
Third, people are lazy, especially online. Users want to gather as much information as possible without putting effort into it. Video is more naturally the choice to get information rather than long texts or still images.
The result? Reels reach very many people as long as you know how to make reels so that the right audience is addressed.
How do you make good reels?
A few things are important to remember.
1. Make sure you grab users' attention immediately, this way they stop scrolling.
2. Once stopped scrolling, they need to get enough information so that they keep watching. So make sure there is enough variety between images and the information that you share.
3. Show images that users don't normally see. Think behind the scenes or a production process. These types of reels work very well since users don't get this information anywhere else.
Every start is difficult but trust the process.
Starting reels often seems very difficult with lots of big question marks but it is a process. At worst, you delete everything and start over.
Don't stick too hard to the text you've made in advance because that creates rigidity and impersonality. The best thing you can do to get started is to record the video a few times and immediately delete it. After the first trials, you will notice for yourself what works for you and what doesn't, which will make the end result much better. Suppose you still can't figure it out, we can always help.
Feel free to send a message to info@mediaguru.be for more info or help.
