On social media, it is very important to tailor your content to your target audience in order to elicit response and build a connection. But that is not the most efficient way to actually elicit responses from your followers or connections. In this post you will read what you can do to be seen and elicit more reactions.
Actively interact with your connections on LinkedIn.
The goal of marketing is to be seen with the right message to the right target audience. Thanks to social media, it has never been easier to connect with your target audience and increase and improve the connection.
Retrieved from LinkedIn for example, you choose who you allow into your network. In other words, you choose who sees your posts and whose posts you see. The easiest way to be visible
Being with your target audience, as a result of choosing your own connections, is responding to your connections' posts.
Responding to posts has several advantages. First, your connection gets a notification every time you leave a comment. So he or she literally sees your name appear on the screen (speaking of name recognition, it doesn't get any better that this 😉 )
. Second, in this way you share insights and/or knowledge that your connection may not have but considers useful. This ensures that your connection can enter into conversation, recognizes you as an expert and may contact you later if your expertise is necessary. The last advantage of comments is that you not only create brand awareness with your connections but also with other users (long live social media).
What channels do you choose to
respond to posts?
The channel on which you apply this way of connecting is not that important. The important thing is that you reach the right people with the right message. Instagram can be very useful for companies that mainly focus on B2C to be in touch with their best customers. Thus, you can also Facebook use to transform professional to personal contacts through your personal profile.
All channels or platforms are options for conducting these types of interactions but not every response is a good one.
What are good responses for good brand awareness?
It is important to remember that this type of marketing is a very direct form of connecting. Here it is important that you focus not on yourself but on the other person. In no way and at no time should it appear that you are selling something. The whole point is for the other person to benefit and appreciate you putting time and effort into sharing your knowledge/vision.
The goal is always to share value. You don't always have to post the most interesting or clever comment. Sometimes a funny comment or also is enough.
Like everything in marketing, you need to test what works for your target audience and for yourself. The important thing is to start with it and optimize over time.
If you have any questions, please feel free to email info@mediaguru.be
