Online marketing is a complex world with many options and difficult choices. On top of all the applications and platforms with you always know what content you are putting out in which way. To push you in the right direction, in this post we give 3 tips for successful online marketing campaigns
Tip 1: Research your target audience before sharing the right message in your campaign
Marketing is all about getting the right content to the right people. So knowing who you want to reach is crucial. Researching your target audience can be done in several ways and has multiple levels.
It is always interesting to start with demographic data. Information about gender, age and location is interesting to know in order to adapt your writing style but you can go much deeper. Things like knowing which websites are often read and/or which social media pages your target audience follows can give you additional ideas for content.
All this information ensures that later, in content creation, you resonate better with your target audience to elicit more response. Applications such as Sparktoro is an ideal start for your audience research. In the picture on the left you can see an example of the information you can draw from Sparktoro.
Extra tip: once you know who your target audience is you can also start connecting. More on this in this post.
Tip 2: Marketing campaigns have more than 1 target audience
Reaching your customers, the decision makers, is important but the people who influence them are also interesting to research and reach. A typical example is parents going out with their children. The children see certain things that they like, then try to influence their parents to buy it but the parents remain the final decision makers because they have to pay. So in this case it is extremely important to define both children and parents as target groups and tailor the campaigns to both.
More than influencers, there are many other personas you can take into account but you obviously have to think about the ROI of the campaign. Any research costs time and/or money which sometimes doesn't outweigh the additional information you gather.
Tip 3: Answer questions from your target audience in marketing campaigns
In marketing, it is always important to first make sure that people know you and then know that you have a solution to their problems.
Logically, the next step after defining your target audience is to investigate what questions they are asking. This is crucial because you want to prove in the campaigns that you have the answer to those questions and are happy to help them move forward with the solution.
Websites such as AnswerThePublic is a good start to find out what questions are being asked. You can also take a look at your competition's FAQ page. But the best way still remains to collect the questions yourself from your target audience. In other words, ask your sales team which questions they need to answer the most.
Obviously there is much more to marketing than what we have discussed but hopefully these 3 tips will help create successful online marketing campaigns. Of course, if you need help or just want to brainstorm, feel free to send an email to info@mediaguru.be. Our marketers are always ready to help.
